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Driver monitoring
Human error is the cause of most car accidents. To prevent accidents caused by fatigue, inattentiveness, and distractedness, the latest cars models come with a built-in driver monitoring system that assists the driver in reaching their destination safely.
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Biometrics
Facial recognition enables you to identify and verify people in seconds; facilitate secure financial transactions, eliminate waiting queues at events, monitor attendance, unlock services to verified owners, and more.
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Recommended articles:
Case studies:
AR face filters
AR face filters have become a great way to entertain and engage audiences, and their popularity keeps growing. Face tracking is the foundation for many important functions behind AR solutions - from determining head position and gaze direction to detecting facial expressions and creating 3D models.
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Marketing
AR is also widely used in marketing. It helps create interactive campaigns that attract attention and encourage engagement.
An example of a successful global campaign is „Say Yes to the World” by Lufthansa. A part of the campaign was an AR installation called „Open Seats”. Seated on economy premium seats in front of a 7 square meter screen and captured by sensors and cameras, participants were invited to interact with a mix of animated 3D elements, actors and real-world environment in order to playfully discover interesting destinations.
Face filters are also frequently used to promote products and build loyalty. People can put on the colors of their sports team, take a selfie with a popular cartoon character or transform themselves into someone (or something) else.
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Case studies:
Gaming and entertainment
Gaming and entertainment
AR face filters are a great way to entertain your audience by transforming them into anything they can possibly imagine. It’s a great way to engage users and encourage them to create and share content.
However, face Face tracking doesn’t always have to be the core of a product – it can also be an addition that can make the product more suitable or attractive for the target market. A great example of such use case is Canon and their new portable photo maker Zoemini. Canon created an app with creative photo editing options – from borders and stickers to 3D face filters such as animal masks. After editing their photos, users were able to connect their smartphone to Zoemini portable printer via Bluetooth and immediately print their photos, creating fun and long-lasting memories.
Another example is FaceDanceChallenge, a game that uses human face as a joystick. Users have to mimic the emoticons shown on the screen to gain points. The game quickly vent viral and has more than 10 mil downloads to date.
In the context of VR, face tracking technology is often used to achieve realistic virtual avatars whose facial expressions reflect those of the actual users.
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Case studies:
Events and tours
VR and AR can also enhance visitor experience face filters can help create immersive, unforgettable experiences at tours and events. They can be used to bring various characters to life (for example, historical people in museums), change people’s appearance in accordance with the main theme of the event, create fantastic photos, etc.
A great example of such a use case is Sakuya Lumina Night Walk in Osaka Castle, a tour that offers a stunning conception and production of immersive environment. Besides being amazed with surreal lighting and special effects, the visitors were also able to interact with lights and visualizations. Sakuya Lumina is a perfect example of blending high tech with historical heritage in order to create unforgettable experiences.
As the intuitiveness and user experiences related to AR technologies improve, it gains various forms and spreads to different types of devices. So far, AR has found its way to our smartphones, smart mirrors and smart glasses (AR headsets).
Thanks to these advancements, it’s a great time to use the new technologies to engage your audiences and improve business results. Create a virtual try-on, run interactive marketing campaigns, educate employees, bring innovation to your events… It’s your chance to create experiences that are impossible to ignore.
enjoy various face filters which helped them become a part of the story.
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Case studies:
Marketing
AR is widely used in marketing to attract attention, encourage engagement and create unforgettable user experiences.
Using AR face filters, you can
Face filters are also frequently used to promote products and build loyalty. People can put on the colors of their sports team, take a selfie with a popular cartoon character or transform themselves into someone (or something) else.
Present your brand the best way possible through innovative mobile or desktop applications. Light footprint and high mobility of our technology ensure quick loading times and high fidelity on all platforms.
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Case studies:
Hubert’s Lemonade: A truly interactive website that rewards joy
YULU #SNAPSTAR: Revolutionizing children’s toys with face tracking
Robotics
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Healthcare applications
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Other
U praksi postoji mnogo primjena ovakve tehnologije — od jednostavnih filtera za lice (kao što je Snapchat) do složenih biometričkih sustava. Cilj je većinom isti — olakšati ili automatizirati određene zadatke. Tako, na primjer, osobe s tjelesnim oštećenjima mogu upravljati računalom pomicanjem očiju, vozače se upozorava ukoliko je na njihovom licu detektiran umor, čekanje u redovima se eliminira automatskim prepoznavanjem lica, virtualno isprobavanje proizvoda (kao što su šminka, nakit, naočale i sl.) olakšava kupovinu, i tako dalje.