AR face filters have become are a great way to entertain and engage audiences, and their popularity keeps growing. Face tracking is the foundation for many important functions behind AR solutions - from determining head position and gaze direction to detecting facial expressions and creating 3D models.
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There are countless possibilities of this technology for business and consumer uses, including:
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Virtual try-on
A The possibility to virtually try makeup, glasses, or jewellery jewelry is a must-have for brands in cosmetics, eyewear, and lifestyle industries. In just a few clicks, customers can check out how the chosen product looks on them. Quality face tracking allows them to get the realistic picture in real-time, even if they move their head around.
For customers, it’s a great way to easily find the product that suits them best, which is especially important in for online shopping. Consequently, they are more likely to be satisfied with their purchase and remain loyal to their brand.
For brands, it’s a chance to increase sales (especially online) and gather valuable data for better analytics. They can add a virtual try-on to their website, allowing users to try on products as they browse through the page. They can also build a mobile application with loyalty programs, social sharing options, shopping lists and more. Finally, the technology can help grow sales in physical stores, too, using smart mirrors or tablets.
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However, face tracking doesn’t always have to be the core of a product – it can also be an addition that can make makes the product more suitable or attractive for the target market. A great example of such use case is Canon and their new portable photo maker Zoemini. Canon created an app with creative photo editing options – from borders and stickers to 3D face filters such as animal masks. After editing their photos, the users were able to connect their smartphone to Zoemini portable printer via Bluetooth and immediately print their photos, creating fun and long-lasting memories.
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