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When it comes to buying shopping for makeup, one thing will never change - people will always prefer most people still like to try it on firstbefore buying. Our virtual With makeup|SDK was designed to help , you can create a holistic makeup experience on digital channels and enhance in-store shopping. With a single integration, brands can build a virtual makeup try-on that can significantly improve customer experience and increase sales.acts like a virtual mirror, showcasing your products in an interactive and personalized - anytime, anywhere.

By letting customers try on your products For brands, it’s an efficient way to create an interactive, personalized makeup experience on all channels. Customers can quickly and easily try on a wide range of makeup products, both in-store or from the comfort of their home.A virtual try-on can also help reduce huge costs that often incur due to the return of goods, especially at atime of the global pandemic, you can grow sales and decrease return rates at a time when customers are increasingly buying online and approaching every physical contact with caution.You can also go one step further and build a valuable sales and analytics tool around the virtual try-on. You can offer product recommendations and gather actionable try-on statistics and insights they can then use to encourage (up)sales. For example, you can keep track of which products are selling the most and adjust the offering across different locations to meet the real needs of your customers.

For customers, having a chance to try on the products they are interested in before buying improves the overall shopping experience and makes it more personal. It’s a great way to discover new products, without the need to visit a physical store, communicate with salespeople, or feel pressure to decide on the spot.Furthermore, customers are more likely to buy a product if they can see how it looks on them, especially when shopping online. This brings them closer to a purchase. It also increases the chance of them being happy with their purchase and buying from the same brand again.

How does

Makeup

makeup|SDK work?

Makeup makeup|SDK combines face tracking and 3D rendering to create a real-time virtual makeup experience. Using a simple API, you can easily integrate AR makeup features into your iOS, Android and HTML5 applications., and it offers skin tone estimation to enhance personalization for consumers. It lets you build a virtual makeup try-on solution that is:

  • Intuitive, allowing customers to easily try-on makeup products using nothing but a simple camera;
  • Easily accessible, letting your customers enjoy a personalized makeup experience on their favorite platform;
  • Realistic, presenting a wide range of makeup products in real time;
  • Customizable, showing off the true colors of your brand - from makeup features to UI.


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Real-time face tracking for

flawless

optimal UX

Makeup makeup|SDK is integrated withFaceTrack - extremely fast and precise face-tracking technology used by hundreds of clients worldwide. FaceTrack detects and tracks 99 more than 100 facial points and returns a face mesh, ie. a 3D model of the person’s face. The 3D face mesh is used to pinpoint the facial areas needed to properly display specific makeup products. For example, eyeshadow is applied to the eyelid area, blush is applied to cheekbones, etc.

Furthermore, the tracker processes images from any standard web or mobile camera. Broad device reach and real-time processing help create a truly intuitive virtual makeup try-on that provides the optimal experience with minimum user input.

Finally, realReal-time tracking makes sure that the makeup always “fits” perfectly, even if the customer moves their head. This way, customers can see how a specific product suits them from different angles - almost like looking at the mirror. All they need to do is turn on their camera.Furthermore, the tracker processes images from any standard web or mobile camera.Broad device reach and real-time processing help create truly intuitive virtual makeup try-on solutions that can provide the optimal experience with minimum user input.

*face mesh slika*

3D rendering for

optimal

realistic makeup representation

Besides being able to pinpoint exactly where to apply makeup, a realistic representation of makeup products plays an important role, too. After detecting important facial landmarks, Makeup makeup|SDK automatically applies virtual makeup by blending the colors using carefully designed semi-transparent masks and appropriate post-processingMakeup , or provides a skin color estimate. makeup|SDK supports a wide range of makeup features out-of-the-box: foundation, powder, concealer, blush, eyeshadow, eyeliner, mascara, eyebrow, lipstick, lip gloss, and lipliner. This means that each feature already has a predefined facial area - all you need to do is to choose its color(or more colorss) and finish.

It’s important to show the attributes that are important to customers as faithfully as possible. For example, red lipstick may sound pretty straightforward at first, but customers will immediately notice the difference between various shades of red, and a glossy or matte effect.

Feature’s finish defines the texture and other special attributes of the makeup product. The finish can, for example, be glossy, matte, metallic, satin, etc., helping create a more realistic look.

*Slika: lipstick s jednom i više boja/više finisheva? / Slika sa svim makeup produktima*

This is done using our simple yet powerful API.

Easy integration for a faster time-to-market

A growing number of makeup companies let their customers try on makeup on their website, while some opt for specialized mobile apps instead. Virtual try-on solutions are also increasingly used on tablets andsmart mirrors in physical stores, which is a big advantage at a time of the pandemic, when the benefits of contactless testing and buying are obvious.

Makeup SDK lets you easily implement virtual makeup on the platform of your choice - iOS, Android and HTML5. Using a simple, yet powerful API, you can tailor the preferred virtual try-on experience in less time and effort. Using ready-made, well-documented functions, you can create virtual representations of a wide range of makeup products faster and smarter.

Finally, you can develop new functionalities or your own user interface over or around our visualization. For example, you can create entire makeup looks, develop analytics, connect your virtual makeup try-on with popular social media, and more.

Makeup SDK gives you complete flexibility when it comes to customization, allowing you to create your ideal virtual try-on solution.

Makeup SDK helps you build a virtual makeup try-on solution that is:

  • Intuitive, allowing customers to easily try-on makeup products using nothing but a simple camera;
  • Easily accessible, letting your customers enjoy a personalized makeup experience on their favorite platform;
  • Realistic, presenting a wide range of makeup products in real time;
  • Customizable, showing off the true colors of your brand - from makeup features to UI.
Makeup SDK lets you build a custom makeup solution yourself. However, if you’d prefer a ready-made solution, you can rely on our experienced team forcustom development. With more than a decade of first-hand experience in computer vision and machine learning projects, our team can easily bring your idea to life. We can help you design your solution, advise your team, develop new features, or build a custom solution from scratch.

Virtual try-on technology has huge potential. It allows brands to personalize the user experience and better meet the expectations of their customers on their favorite platforms. By letting customers try on products from the comfort of their home, brands can grow their sales and significantly decrease their return rates.

Whether you’re building a makeup app, upgrading an e-commerce website or powering a smart mirror in your store, our Makeup makeup|SDK will help you create the optimal digital experience of your physical products. To request The SDK lets you easily integrate virtual makeup functionalities on the platform of your choice - iOS, Android and HTML5.


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Learn more

Find out how to get started with Makeup|SDK and explore advanced concepts and examples for developing your own project:

API