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AR face filters are a great way to entertain and engage audiences, so th= eir popularity keeps growing. Face tracking is the foundation of many impor= tant functions behind AR solutions - from determining head position and gaz= e direction to detecting facial expressions and creating 3D models.
FaceTrack can track 99 facial landma= rks with the frame rate of 30 fps on smartphones to over 100 fps on desktop= computers. For specific use cases, we can reduce the number of tracked poi= nts to increase speed. This ensures the optimal performance for any use cas= e.
There are countless possibilities of this technology for business and co= nsumer uses, including:
The possibility to virtually try makeup, glasses, or jewelry<= /a> is a must-have for brands in cosmetics, eyewear, and lifes= tyle industries. In just a few clicks, customers can check out how the chos= en product looks on them. Quality face tracking allows them to get the real= istic picture in real-time, even if they move their head around.
For customers, it=E2=80=99s a great way to easily find the product that = suits them best, which is especially important for online shopping. Consequ= ently, they are more likely to be satisfied with their purchase and remain = loyal to their brand.
For brands, it=E2=80=99s a chance to increase sales (especially online) = and gather valuable data for better analytics. They can add a virtual try-o= n to their website, allowing users to try on products as they browse throug= h the page. They can also build a mobile application with loyalty programs,= social sharing options, shopping lists and more. Finally, the technology c= an help grow sales in physical stores, too, using smart mirrors or tablets.=
However, virtual try-ons are not reserved for cosmetics and accessories = only. They can also be used to preview the results of various aesthetic int= erventions such as dental treatments of cosmetic surgeries.
AR face filters entertain audiences by transforming them into anything t= hey can possibly imagine. For example, let people put on the colors of thei= r sports team, take a selfie with a popular cartoon character or transform = themselves into a popular celebrity. It=E2=80=99s a great way to engage use= rs and encourage them to create and share content.
However, face tracking doesn=E2=80=99t always have to be the core of a p= roduct =E2=80=93 it can also be an addition that makes the product more sui= table or attractive for the target market. A great example of such use case= is Canon and their new portable photo maker = Zoemini. Canon created an app with creative photo editing options = =E2=80=93 from borders and stickers to 3D face filters such as animal masks= . After editing their photos, the users were able to connect their smartpho= ne to Zoemini portable printer via Bluetooth and immediately print their ph= otos, creating fun and long-lasting memories.
Another example is FaceDanceChallenge, a game that uses human face as a joystick= . Users have to mimic the emoticons shown on the screen to gain points. The= game quickly vent viral and has more than 10 mil downloads to date.
AR face filters can help create immersive, unforgettable experiences at = tours and events. They can be used to bring various characters to life (for= example, historical people in museums), change people=E2=80=99s appearance= in accordance with the main theme of the event, create fantastic photos, e= tc.
A great example of such a use case is Sakuya= Lumina Night Walk in Osaka Castle, a tour that offers a stunning c= onception and production of immersive environment. Besides being amazed wit= h surreal lighting and special effects, the visitors were also able to enjo= y various face filters which helped them become a part of the story.
Visage Technologies consulting and = custom development services are available to adapt the technol= ogy in terms of precision, performance and any other requirements in order = to meet the needs of specific applications.